There’s no shortage of lists on how bands can get free music promotion, but I’d like to add one more. My hope is that this one is a bit more up to date, and shines light on some of the great free tools that have emerged in the past 2-3 years. If you have any other great tips for promoting music for free, feel free to add them in the comments below!
But the real changes are happening for independent music. Creators have more tools and freedom than ever. The rise of digital marketing has opened a giant door for independent artists.
Keeping the fires of success burning can be tough when it seems like things aren’t going anywhere. I’d get tired of being the stereotypical broke and struggling musician. I can’t even count the number of times I’ve considered hanging up the mic for good in my 15 years as an independent musician.
But music has hands down given me my most cherished memories. The type of experiences you’ve probably had yourself. Nothing’s better than that feeling of accomplishment you get from sharing your work.
The tricky part is making that amazing feeling a sustainable full-time job. But it’s not as hard as you think. With a solid music marketing plan and some self-promotion tips you can have a sustainable music career.
This self-promotion guide will teach you the essentials of how to promote your music right. It’ll give you more time and freedom to focus on what really matters. Creating.
This 30 page ultimate playbook ofself-promotion will teach you everythingyou need to know about promoting yourproject right.
This is a guest post by Marcus Taylor, a musician founder of several music industry projects, including The Musician’s Guide, Music Law Contracts, and Music Job Board.
Stageit.com has long been one of my favourite music marketing tools. The fact that it’s free is just the icing on the cake. If you’ve not used Stageit before, it’s essential a Skype for bands’, where you can perform gigs from your kitchen to fans all over the World. Many good friends have used it and also found that it was a good way to raise a few hundred dollars for a couple of hours of performing.
BandsinTown is a must-have app for your Facebook Page. In short, it displays all of your upcoming gig dates in a slick-looking Facebook App. A great way of passively raising awareness of your upcoming shows.
FanDistro is another favourite of mine. After creating your project page and sending it out to your fans, each fan receives a unique link, which they can send to their friends. If their friends then share your music or buy any of your products, they are rewarded with free merch and 20% of the sales go to a charity in the fan’s name. FanDistro is a brilliant way of increasing your social media engagement – artists like Cosmo Jarvis generated ~19 new fans for each fan who shared his music on the site!